Has somebody ever handed you a book which you have had every intention of reading, but never quite got around to it?
So here's an idea.
Don't add yet another thing to your 'to do list'.
Instead take two minutes to read this introduction. It will either resonate with you or it won't.
If it does, then FANTASTIC - you know it will be worth your time to download the full version or request a physical copy.
It's free either way because like you I have a message I want to spread.
Even the full version will only take you one or two sittings to complete but the simplicity within it can transform how you attract and engage with new, high-value clients forever.
Coaching is currently the second fastest growing industry in the world.
People want to feel more fulfilled in their lives and are willing to take action to find help to get those results.
And where there is a huge surge of demand, there is also a huge surge of coaches coming to meet that demand.
However, the reality is that 90% of coaches never build a thriving business.
They find that attracting and engaging clients isn’t as simple as they were told it would be. It can feel as if being a great coach is just not enough to succeed.
It can feel that if you want a thriving coaching business, you will need to become a marketing guru. And who wants to do that?
You want to be a coach and help people, not sell.
But because your dreams involve wanting more clients, you start on the slippery slope of ‘marketing’. This can quickly become a world of smoke and mirrors where nothing seems to work how you expect it to.
It’s expensive, complicated and there’s no clear road ahead.
Nearly all marketing feels “wrong”.
Why niche down to work with a tiny group of people when that feels like you are closing the door on opportunities?
Why does nobody engage with your blog or social media posts, even if you spend hours crafting them?
Why does your free session only attract a handful of new inquiries, most of which don’t actually convert into clients?
The more marketing you do, the worse the sense of frustration can become. Limited results mean you end up killing your creativity, suffocating your intuition and never really feeling like you’re getting anywhere.
I know because that’s exactly how I used to feel about marketing too.
I hated selling because it made me feel unprofessional.
I felt as if my clients knew what I was trying to do and it became awkward and uncomfortable no matter how I wrapped it up.
I had three options.
I could keep forcing my way ahead, but that was simply was not a long-term option. I wanted to love what I did for work.
Or I could give up. That wasn’t in my nature. Why allow one aspect to ruin everything else?
So I had to find another way.